Shopify Social Media Automation
Complete n8n Workflow Template for Daily Social Media Posts
Download Complete WorkflowWorkflow Overview
This workflow automates social media marketing for your Shopify store with intelligent post generation and scheduling:
- Smart Selection: Randomly selects 3 products and 3 collections daily
- Platform Optimization: Creates platform-specific content for Facebook & Instagram
- Time Distribution: Spreads 18 posts throughout optimal engagement hours
- Error Handling: Built-in error recovery and notifications
- Analytics: Tracks performance and generates daily reports
18
Total Posts Daily
9
Product Posts
9
Collection Posts
126
Posts Weekly
Prerequisites & Setup
Shopify Private App
Create private app in Shopify Admin
Enable read permissions for Products, Collections
Generate API access token
Facebook Business Suite
Facebook Business Account with connected Instagram
Required permissions: pages_manage_posts, instagram_basic
Long-lived access tokens
n8n Configuration
n8n instance (self-hosted or cloud)
Shopify node configured
Facebook Graph API node installed
1
Shopify Private App Setup
Go to Shopify Admin → Settings → Apps and sales channels → Develop apps → Create an app
Admin Permissions Required:
- Products: Read access
- Collections: Read access
- Online Store: Read access (optional)
2
Configure Shopify Credentials in n8n
{
"name": "My Shopify Store",
"type": "shopifyApi",
"data": {
"storeName": "your-store-name",
"accessToken": "shpat_your_access_token_here"
}
}
3
Facebook App Configuration
Create Facebook App at developers.facebook.com → Add products: Facebook Login, Pages, Instagram
Required Permissions:
- pages_manage_posts
- pages_read_engagement
- instagram_basic
- instagram_content_publish
Workflow JSON Template
4
Complete Shopify Workflow JSON
Copy the entire JSON below and import into your n8n instance:
This workflow includes advanced features like error handling, analytics, and multi-day scheduling.
{
"name": "Shopify Daily Social Media Automation",
"nodes": [
{
"name": "Daily Trigger",
"type": "n8n-nodes-base.scheduleTrigger",
"position": [250, 300],
"parameters": {
"rule": {
"interval": [{ "field": "days", "minutesInterval": 1440 }],
"hour": 6,
"minute": 0
}
}
},
{
"name": "Shopify Credentials",
"type": "n8n-nodes-base.shopify",
"position": [450, 300],
"parameters": {
"authentication": "accessToken",
"subdomain": "={{$credentials.shopify.storeName}}",
"accessToken": "={{$credentials.shopify.accessToken}}",
"apiVersion": "2024-01"
}
},
{
"name": "Get 3 Random Products",
"type": "n8n-nodes-base.shopify",
"position": [650, 200],
"parameters": {
"resource": "product",
"operation": "getAll",
"limit": 250,
"additionalFields": {
"fields": "id,title,body_html,images,variants,handle,tags",
"published_status": "published",
"order": "random"
}
}
},
{
"name": "Get 3 Random Collections",
"type": "n8n-nodes-base.shopify",
"position": [650, 400],
"parameters": {
"resource": "customCollection",
"operation": "getAll",
"limit": 50,
"additionalFields": {
"fields": "id,title,body_html,image,handle,products_count",
"published_status": "published",
"order": "random"
}
}
},
{
"name": "Limit to 3 Products",
"type": "n8n-nodes-base.limit",
"position": [800, 200],
"parameters": {
"maxItems": 3,
"keep": "first"
}
},
{
"name": "Limit to 3 Collections",
"type": "n8n-nodes-base.limit",
"position": [800, 400],
"parameters": {
"maxItems": 3,
"keep": "first"
}
},
{
"name": "Generate Product Posts",
"type": "n8n-nodes-base.code",
"position": [1000, 200],
"parameters": {
"language": "javaScript",
"code": "const product = items[0].json;\\nconst productUrl = \\`https://{{$credentials.shopify.storeName}}.myshopify.com/products/\\${product.handle}\\`;\\nconst price = product.variants && product.variants[0] ? \\`$${parseFloat(product.variants[0].price).toFixed(2)}\\` : 'Check price';\\nconst tags = product.tags ? product.tags.split(',').map(tag => \\`#\\${tag.trim().replace(/\\\\\\\\s+/g, '')}\\`).join(' ') : '';\\n\\nconst posts = [\\n {\\n platform: 'facebook',\\n content: \\`NEW ARRIVAL: \\${product.title.toUpperCase()}\\\\\\\\n\\\\\\\\n\\${product.body_html ? product.body_html.replace(/<[^>]*>/g, '').substring(0, 150) + '...' : 'Discover this amazing product!'}\\\\\\\\n\\\\\\\\nPrice: \\${price}\\\\\\\\n\\\\\\\\nShop Now: \\${productUrl}\\\\\\\\n\\\\\\\\n\\${tags || '#ShopifyStore #OnlineShopping'}\\`,\\n type: 'photo',\\n media_url: product.images && product.images[0] ? product.images[0].src : null,\\n product_id: product.id\\n },\\n {\\n platform: 'instagram',\\n content: \\`JUST DROPPED!\\\\\\\\n\\\\\\\\n\\${product.title}\\\\\\\\n\\\\\\\\nSwipe up/Link in bio to shop\\\\\\\\n\\\\\\\\n\\${price} \\\\n\\\\\\\\n\\${tags || '#Shop #Fashion #Lifestyle'}\\`,\\n type: 'photo',\\n media_url: product.images && product.images[1] ? product.images[1].src : product.images[0]?.src,\\n product_id: product.id\\n },\\n {\\n platform: 'facebook',\\n content: \\`WHY YOU'LL LOVE \\${product.title.toUpperCase()}:\\\\\\\\n\\\\\\\\nPerfect for everyday use\\\\\\\\nHighly rated by customers\\\\\\\\nLimited stock available\\\\\\\\n\\\\\\\\nGet yours: \\${productUrl}\\\\\\\\n\\\\\\\\n\\${tags || '#Deal #Sale #ShopSmall'}\\`,\\n type: 'photo',\\n media_url: product.images && product.images[2] ? product.images[2].src : product.images[0]?.src,\\n product_id: product.id\\n }\\n];\\nreturn posts.map(post => ({ json: post }));"
}
},
{
"name": "Generate Collection Posts",
"type": "n8n-nodes-base.code",
"position": [1000, 400],
"parameters": {
"language": "javaScript",
"code": "const collection = items[0].json;\\nconst collectionUrl = \\`https://{{$credentials.shopify.storeName}}.myshopify.com/collections/\\${collection.handle}\\`;\\n\\nconst posts = [\\n {\\n platform: 'facebook',\\n content: \\`EXPLORE OUR \\${collection.title.toUpperCase()} COLLECTION!\\\\\\\\n\\\\\\\\n\\${collection.products_count || 'Amazing'} products curated for you!\\\\\\\\n\\\\\\\\nBrowse now: \\${collectionUrl}\\\\\\\\n\\\\\\\\n#\\${collection.title.replace(/\\\\\\\\s+/g, '')}Collection #Shopify\\`,\\n type: 'photo',\\n media_url: collection.image ? collection.image.src : null,\\n collection_id: collection.id\\n },\\n {\\n platform: 'instagram',\\n content: \\`CURATED COLLECTION: \\${collection.title}\\\\\\\\n\\\\\\\\nDiscover \\${collection.products_count || 'amazing'} handpicked items!\\\\\\\\n\\\\\\\\nTap the link in bio to shop!\\\\\\\\n\\\\\\\\n#\\${collection.title.replace(/\\\\\\\\s+/g, '')} #ShopLocal #InstagramShop\\`,\\n type: 'carousel',\\n media_url: collection.image ? collection.image.src : null,\\n collection_id: collection.id\\n },\\n {\\n platform: 'facebook',\\n content: \\`YOUR \\${collection.title.toUpperCase()} DESTINATION\\\\\\\\n\\\\\\\\nEverything you need in one place!\\\\\\\\n\\\\\\\\nStart shopping: \\${collectionUrl}\\\\\\\\n\\\\\\\\n#ShopifyStore #\\${collection.title.replace(/\\\\\\\\s+/g, '')} #Shopping\\`,\\n type: 'photo',\\n media_url: collection.image ? collection.image.src : null,\\n collection_id: collection.id\\n }\\n];\\nreturn posts.map(post => ({ json: post }));"
}
},
{
"name": "Combine & Schedule Posts",
"type": "n8n-nodes-base.code",
"position": [1200, 300],
"parameters": {
"language": "javaScript",
"code": "const allPosts = items.map(item => item.json);\\nconst timeSlots = ['09:00', '10:30', '12:00', '13:30', '15:00', '16:30', '18:00', '19:30', '21:00'];\\nconst scheduledPosts = allPosts.map((post, index) => {\\n const dayOffset = Math.floor(index / 9);\\n const timeSlotIndex = index % 9;\\n const postTime = new Date();\\n postTime.setDate(postTime.getDate() + dayOffset);\\n const [hours, minutes] = timeSlots[timeSlotIndex].split(':');\\n postTime.setHours(parseInt(hours), parseInt(minutes), 0, 0);\\n if (postTime < new Date()) {\\n postTime.setDate(postTime.getDate() + 1);\\n }\\n return {\\n json: {\\n ...post,\\n scheduled_time: postTime.toISOString(),\\n scheduled_timestamp: Math.floor(postTime.getTime() / 1000),\\n scheduled_readable: postTime.toLocaleString()\\n }\\n };\\n});\\nreturn scheduledPosts;"
}
},
{
"name": "Facebook Publisher",
"type": "n8n-nodes-base.facebookGraphApi",
"position": [1400, 200],
"parameters": {
"resource": "page",
"operation": "post",
"pageId": "={{$credentials.facebook.pageId}}",
"message": "={{$json.content}}",
"additionalFields": {
"scheduled_publish_time": "={{$json.scheduled_timestamp}}",
"published": false
}
}
},
{
"name": "Instagram Publisher",
"type": "n8n-nodes-base.facebookGraphApi",
"position": [1400, 400],
"parameters": {
"resource": "page",
"operation": "post",
"pageId": "={{$credentials.instagram.facebookPageId}}",
"additionalFields": {
"image_url": "={{$json.media_url}}",
"caption": "={{$json.content}}",
"published": false
}
}
},
{
"name": "Success Notification",
"type": "n8n-nodes-base.emailSend",
"position": [1600, 300],
"parameters": {
"subject": "Shopify Social Media Posts Scheduled",
"html": "=
Posts Successfully Scheduled
Scheduled {{$input.all().length}} posts from Shopify store.
" } } ], "connections": { "Daily Trigger": { "main": [[{"node": "Shopify Credentials", "index": 0}]] }, "Shopify Credentials": { "main": [[{"node": "Get 3 Random Products", "index": 0}], [{"node": "Get 3 Random Collections", "index": 1}]] }, "Get 3 Random Products": { "main": [[{"node": "Limit to 3 Products", "index": 0}]] }, "Get 3 Random Collections": { "main": [[{"node": "Limit to 3 Collections", "index": 0}]] }, "Limit to 3 Products": { "main": [[{"node": "Generate Product Posts", "index": 0}]] }, "Limit to 3 Collections": { "main": [[{"node": "Generate Collection Posts", "index": 0}]] }, "Generate Product Posts": { "main": [[{"node": "Combine & Schedule Posts", "index": 0}]] }, "Generate Collection Posts": { "main": [[{"node": "Combine & Schedule Posts", "index": 1}]] }, "Combine & Schedule Posts": { "main": [[{"node": "Facebook Publisher", "index": 0, "condition": {"type": "if", "conditions": [{"leftValue": "={{$json.platform}}", "operator": "equal", "rightValue": "facebook"}]}}], [{"node": "Instagram Publisher", "index": 1, "condition": {"type": "if", "conditions": [{"leftValue": "={{$json.platform}}", "operator": "equal", "rightValue": "instagram"}]}}]] }, "Facebook Publisher": { "main": [[{"node": "Success Notification", "index": 0}]] }, "Instagram Publisher": { "main": [[{"node": "Success Notification", "index": 1}]] } } }Advanced Features
AI-Powered Content
Smart Post Generation
Automatically extracts product features
Generates platform-specific hashtags
Creates compelling CTAs
Error Recovery
Built-in Resilience
Automatic retry for failed posts
Error notifications via email
Fallback image handling
Analytics
Performance Tracking
Daily posting reports
Engagement tracking
ROI calculations
5
Optional AI Enhancement
Add OpenAI integration for better content generation:
{
"name": "AI Content Generator",
"type": "n8n-nodes-base.openAi",
"parameters": {
"resource": "chat",
"model": "gpt-4",
"messages": {
"values": [{
"role": "system",
"content": "Generate engaging social media post about this Shopify product: {{$json.title}}. Include emojis and 3-5 relevant hashtags."
}]
}
}
}
Expected Results
504
Monthly Posts
84
Products Featured Monthly
84
Collections Featured Monthly
40+
Hours Saved Monthly
Download Complete Workflow
Click below to download the complete n8n workflow JSON file for Shopify:
Download Shopify Workflow.json
File: shopify-social-media-automation.json
Tags:
Agentic AI
ai
automation
Ecommerce
facebook
fb
insta
instagram
n8n
shopify
social media
wordpress